Selling to more than one country? Here's how to think about currency, pricing, and getting paid without confusing your customers or your accountant.
When you sell across borders, currency is one of the first things customers notice. Showing prices in a currency they recognise builds instant trust, while the wrong approach creates hesitation at checkout.
Decide your store's currency
The simplest, most reliable model is one currency per store, the currency your customers and your bank use. You set prices once, customers see clear amounts, and your accounting stays clean. This is how Stores Lift works: each store has a single, clear currency.
Serving multiple countries
If you want to reach several countries with their own currencies, the cleanest path is a dedicated store per market, each with its own currency, tax, and shipping. That keeps pricing intentional rather than leaving it to fluctuating exchange rates.
Mind the rounding and taxes
Prices that read naturally in the local currency (9.99, not 9.37) convert better. And remember that tax expectations differ: some markets show tax-inclusive prices (the sticker price includes VAT/GST), while others add it at checkout. Match the local norm.
Stores Lift handles currency, tax-inclusive vs tax-exclusive pricing, and local payment methods per store, so each market sees prices the way its shoppers expect.